Deal management is the process your sales team employs to help prospects move through the pipeline of sales. This includes prospecting, qualification, needs analysis, proposal/presentation, negotiation/objection handling, and closing. This includes post-sales sales marketing to ensure that your customers are satisfied.
Deal management is a fantastic method to increase your team’s efficiency, standardize practices and increase conversions. To get started you’ll need a look at your current sales processes and pinpoint areas for improvement. You can then develop internal protocols, playbooks or checklists that are tailored to your investment process.
The benefits of a focus on deal management include:
Improved visibility of the sales pipeline- Rather than tracking their progress on different spreadsheets or emails teams can work together in real time in one safe place to manage their deals. This allows them to prioritize deals based on the signals from the entire pipeline.
Increased efficiency — Through automating and simplifying the process of moving deals forward, your sales team can be less occupied with admin tasks and instead focus on more valuable activities. For instance, software that can automatically notify the next person during the handover process, reduces time that is spent on manual tasks and increases the chance of omitting important details.
Better performance monitoring – Analyzing the data from deals can provide your teams a lightbulb on how to improve performance at various stages of the investment process. If you realize that you are losing deals because of poor pricing, then you can use a tool to optimize your discount levels.
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