The company started to expand into new frontiers of the toy industry. In 1971 LEGO begun to target girls with the release of furnishings and dollhouses; in 1974 this introduced its first man figures, called Minifigures; and 1979 it expanded in space with sets highlighting astronaut minifigures, rockets, lunar rovers and spaceships. The Successione series debuted that same year, a line of rings elements marketed to young girls. This period also observed the creation of a supervision structure, with Godtfred Kirk Christiansen’s boy Kjeld Kirk Kristiansen getting started the bureaucratic staff and working to modernize the company’s manufacturing methods.
The 1970s also found the introduction of a system that allowed customers to choose certain bricks they wished to purchase and build their own types, rather than purchase pre-made solutions; it was popular with adults, as well as kids. In the same decade, Lego branched away into ancient territory when using the Castle subject, and in 80 the company added it is first teach sets to its lineup.
In 1989 Lego released the Pirate subject, and with it a multitude of pirate delivers, wasteland islands and treasure. The company also broadened its assortment of facial expression, adding beards, eye patches and lipstick in addition to the typical two sight and smile. Some mature Lego coin collectors resented these types of changes, selecting the more simple faces of earlier products.
As Lego expanded into a huge international corporation, it had to find ways in order to meet the demands of it is big name potential buyers like Goal, Wal-Mart and Toys ‘R’ Us, which will demanded larger selections and faster shipment times. To keep up https://lego-x.com/2019/11/15/what-lego-vdr-users-can-teach with these requirements, the company began to reduce total production moment for new products by looking into making more using of computerized assemblage systems.